What share of U.S. retail sales were made through e-commerce in 2025?
Answer16.4%
E-commerce sales totaled about $1.23 trillion in 2025, up 5.4% from 2024.
Source: U.S. Census Bureau, Quarterly Retail E-Commerce Sales (2025) www2.census.gov
Business · Facts & sources
Retail facts & stats
4 sourced facts about retail shopping and stores, each with the context behind the number. 4 more are in today's round and appear here after it closes.
The basics
Going deeper
November and December sales make up about what share of annual U.S. retail sales?
AnswerAbout 19%
That's the average over the last five years, according to NRF.
Source: National Retail Federation, Winter Holiday FAQs (2025) nrf.com
Expert level
About what share of retail returns are fraudulent?
Answer9%
Shoppers aged 18 to 30 made an average of 7.7 returns of online purchases over the past year — more than any other generation.
Source: National Retail Federation and Happy Returns (2025) nrf.com
What was the median hourly wage for U.S. retail salespersons in May 2025?
Answer$17.03
That works out to a median of $35,560 a year.
Source: U.S. Bureau of Labor Statistics, Occupational Outlook Handbook (2025) bls.gov
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