Business · Facts & sources
4 sourced facts about retail shopping and stores, each with the context behind the number. 4 more are in today's round and appear here after it closes.
AnswerOver $1 trillion (up 4.1%)
134.9 million people shopped online between Thanksgiving and Cyber Monday, up from 124.3 million in 2024.
Source: National Retail Federation, via NACS (2025) convenience.org
AnswerAbout 19%
That's the average over the last five years, according to NRF.
Source: National Retail Federation, Winter Holiday FAQs (2025) nrf.com
Answer9%
Shoppers aged 18 to 30 made an average of 7.7 returns of online purchases over the past year — more than any other generation.
Source: National Retail Federation and Happy Returns (2025) nrf.com
Answer$17.03
That works out to a median of $35,560 a year.
Source: U.S. Bureau of Labor Statistics, Occupational Outlook Handbook (2025) bls.gov